Home Spice is an at-home cooking show that explores learning a new recipe in a meaningful way. 

For my capstone project, I created a cooking show called Home Spice with my partner, Ali Sultan. We wanted to create a cooking show that highlights the warmth and love in cooking.

Many cooking shows only focus on the execution of the dish. When I started learning to cook a few years ago, I remember being put off if the recipe looked too perfect because it felt unattainable. The way cooking is portrayed tends to hide the mess, the imperfections and the process around making a meal. This focus on perfectionism can intimidate new cooks like myself and it removes the warmth and fun from cooking. My design challenge was to create cooking material that has depth, warmth and shows the mess.

I took great inspiration from this old recipe card of my grandma’s chicken supreme recipe. The card was written by my mom decades ago.

My overall deliverable for the capstone was to create a template for how the show will run. That includes a pilot episode, a short recipe instruction video that accompanies that full episode, branding for the show and a website that serves as the home base for the content.

Here’s a taste of the first episode. Check out the Home Spice trailer below!

Motion Design & Branding Concepts

I love motion graphics and I wanted the opening animation sequence to set the visual tone for the project. I was guided by these words when brainstorming the design concept:

Warm

Messy

Creative

Expressive

Energetic

I am an abstract painter and I started to see parallels between painting and cooking. Like cooking, art is subjective, unique and messy. The goal of art is not perfection and there are infinite possibilities with its creation. This is how I arrived at the concept of connecting paint splatters with cutting food. I used water color paint to make the marks of juicy food splatters.  

I chose a bright palette all inspired by food ingredients. 

When thinking about the logo, I again wanted cooking to be at the forefront.

Watch the final title sequence including the food splatters and logo in motion.

Thank you for learning more about Home Spice! Please enjoy Home Spice’s pilot episode